Privacy Policy

Last Updated: September 1, 2026

Pennings & Sons, Inc. (“Pennings & Sons,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected and used through our website.

This Privacy Policy applies to the Pennings & Sons website at penningsandsons.com and explains the types of information we may collect, how we use that information, when information may be disclosed to service providers or other parties, and the choices available to website visitors.

Information You Provide to Us

We collect personal information when you voluntarily provide it to us through our website, including when you complete a contact or project inquiry form, communicate with us, upload photos or documents, or otherwise request information from Pennings & Sons.

Depending on how you use the website, the information you provide may include:

• First and last name
• Email address
• Telephone number
• Project or property location
• Information about the type of project you are considering
• Details, comments, or questions about your project
• Information about how you heard about Pennings & Sons
• Photos, plans, inspiration images, or other files you choose to upload
• Other information you voluntarily provide to us

We use this information primarily to respond to your inquiry, learn about your project, determine how we may be able to assist you, communicate with you, schedule appointments, prepare for potential work, provide our services, and maintain appropriate business records.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, tags, pixels, analytics technologies, server logs, and similar technologies.

This information may include:

• Internet Protocol (IP) address
• Browser type and version
• Device type and operating system
• General geographic location
• Date and time of visits
• Pages viewed
• Referring websites or sources
• Links or buttons clicked
• Website interactions
• Time spent on pages
• Traffic and navigation information
• Advertising and campaign information
• Conversion or inquiry activity
• Cookie, device, or similar online identifiers

We use this information to understand how visitors use our website, improve website functionality and content, measure the effectiveness of our marketing, diagnose technical issues, understand the sources of website traffic, and evaluate advertising performance.

Cookies and Similar Technologies

Our website uses cookies and similar technologies.

A cookie is a small piece of data stored on your browser or device. Some cookies support website operation and functionality. Others help us understand how visitors use the website, measure advertising performance, or recognize interactions with our marketing.

Cookies used by our website may include session cookies that expire after a browsing session as well as persistent cookies that remain on a device for a longer period unless deleted or blocked.

You may configure your browser to block, limit, or delete cookies. Blocking certain cookies may affect how some portions of the website function.

Google Tag Manager

We use Google Tag Manager to manage and deploy certain website measurement, analytics, and advertising technologies.

Google Tag Manager helps control when other tags and tracking technologies operate on our website. Information collected through tags deployed using Google Tag Manager is governed by the applicable service and the settings associated with that service.

Google Analytics

We use Google Analytics 4 (“Google Analytics”), a website analytics service provided by Google, to help us understand how visitors find and use our website.

Google Analytics may collect information such as pages visited, interactions with the website, browser and device information, approximate geographic information, referring sources, IP address information, and cookies or other online identifiers.

We use this information to measure website traffic and engagement, understand visitor behavior, identify areas where our website can be improved, and evaluate the effectiveness of our marketing efforts.

Google may process information collected through Google Analytics in accordance with Google’s own privacy policies and terms.

Visitors may limit certain Google Analytics collection by adjusting browser cookie settings or by using Google’s Analytics opt-out tools.

Google Ads and Advertising Measurement

We use Google Ads and related Google advertising technologies to advertise Pennings & Sons and measure the effectiveness of those advertisements.

These technologies may use cookies, tags, and other identifiers to determine, for example, whether someone who interacted with an advertisement later visited our website or completed an action such as submitting an inquiry.

Depending on the advertising features enabled, Google and Pennings & Sons may use first-party cookies, Google advertising cookies, or other identifiers to measure advertising results, understand website activity, create audiences, or provide advertising that may be more relevant to website visitors.

Google may receive information about visits to our website when these services are used, including page information, IP address, device or browser information, cookie identifiers, and information about interactions with advertisements or our website.

Visitors can manage how Google uses information for advertising through Google’s advertising privacy and personalization controls, including Google My Ad Center and Google Ads Settings.

How We Use Information

Pennings & Sons may use information collected through the website to:

• Respond to questions, requests, and project inquiries
• Communicate with prospective and existing clients
• Schedule consultations, meetings, or other appointments
• Evaluate potential remodeling, building, or other projects
• Provide and improve our services
• Operate, maintain, secure, and improve our website
• Understand website usage and visitor trends
• Measure the effectiveness of advertising and marketing
• Improve our marketing and communications
• Maintain business records
• Detect or prevent fraudulent, abusive, or malicious activity
• Protect the rights, property, and security of Pennings & Sons, our clients, our employees, and others
• Comply with applicable laws, regulations, court orders, or legal obligations

How Information May Be Disclosed

Pennings & Sons does not sell personal information for monetary consideration.

We may disclose information to companies and service providers that help us operate our website and business. These may include providers that assist with:

• Website hosting and maintenance
• Website development and technical support
• Analytics
• Digital advertising
• Email and communications
• Contact and inquiry forms
• Data storage
• Information technology and cybersecurity
• Customer or project management
• Professional and business services

These providers may receive or process information only as appropriate for the services they provide to us and subject to their applicable contracts, terms, privacy practices, and legal obligations.

We may also disclose information when reasonably necessary to comply with applicable law, respond to a lawful request or legal process, protect our rights or property, investigate suspected fraud or security issues, protect the safety of individuals, or enforce our agreements.

If Pennings & Sons is involved in a merger, acquisition, sale, reorganization, or transfer of some or all of its business or assets, information may be transferred as part of that transaction.

Some state privacy laws define the terms “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary sale of information for money. To the extent our use of online advertising technologies is considered a sale, sharing, or targeted advertising under an applicable privacy law, individuals covered by that law may have the right to opt out as described below.

Your Privacy Choices

You have several ways to limit information collected through cookies and online tracking technologies.

You may:

• Adjust your web browser’s cookie and privacy settings
• Delete cookies stored on your device
• Use Google’s advertising privacy controls to limit personalized advertising
• Use Google’s available Analytics opt-out tools
• Contact Pennings & Sons with questions or requests regarding information you have provided to us

Disabling cookies or tracking technologies may not prevent all measurement or data collection, and certain website functions may be affected.

Do Not Track and Online Tracking Disclosure

Some web browsers provide a “Do Not Track” or similar setting that communicates a visitor’s preference regarding online tracking.

Because there is not currently a uniform industry standard for interpreting traditional Do Not Track signals, our website does not currently respond to those signals.

Third-party analytics and advertising providers, including Google, may collect information about your activities on our website and may be able to associate that information with activity occurring over time or across other websites or online services, subject to their own technologies, privacy policies, settings, and your privacy choices.

Where applicable privacy law provides additional rights concerning online tracking, targeted advertising, or recognized privacy preference mechanisms, we will address those rights as required by applicable law.

Privacy Rights

Depending on where you reside and which privacy laws apply to Pennings & Sons, you may have certain rights concerning your personal information.

These rights may include the right to request:

• Information about the personal information collected about you
• Access to certain personal information
• Correction of inaccurate personal information
• Deletion of certain personal information
• A copy of certain personal information
• Information concerning how personal information is used or disclosed
• Opt-out of certain uses of personal information for targeted advertising, sale, or sharing, where applicable

These rights are subject to applicable law, including exceptions and eligibility requirements.

We may need to verify your identity before processing certain privacy requests. We will not discriminate against an individual for exercising privacy rights provided by applicable law.

Privacy inquiries or requests may be submitted using the contact information provided at the end of this Policy.

Data Retention

We retain personal information for as long as reasonably necessary for the purpose for which it was collected and for legitimate business purposes.

Retention periods may vary depending on the nature of the information and may include time necessary to respond to inquiries, provide services, maintain project and business records, meet accounting or insurance requirements, resolve disputes, enforce agreements, protect our legal interests, and comply with applicable laws or regulations.

When information is no longer reasonably needed, we may delete it, anonymize it, or retain it as otherwise permitted or required by law.

Security

Pennings & Sons uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.

However, no website, electronic transmission, computer system, or method of data storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or stored by us.

Children’s Privacy

Our website and services are intended for adults seeking information about residential construction, remodeling, and related services. They are not directed toward children under 13 years of age.

Pennings & Sons does not knowingly collect personal information online from children under 13. If we learn that such information has been submitted to us, we will take reasonable steps to delete it.

Third-Party Websites and Services

Our website may contain links to websites, social media platforms, or online services operated by other organizations.

Pennings & Sons does not control the privacy practices of those third parties. Once you leave our website or interact with a third-party service, your use of that service is subject to the third party’s own privacy policy and terms.

We encourage visitors to review the privacy practices of any third-party website or service they use.

Changes to This Privacy Policy

Pennings & Sons may update this Privacy Policy periodically to reflect changes in our website, technologies, business practices, services, or legal requirements.

When we make changes, we will post the revised Privacy Policy on this page and update the “Last Updated” date at the top of the Policy.

We encourage visitors to review this Policy periodically.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information you have provided to us, please contact:

Pennings & Sons, Inc.
5829 West KL Avenue
Kalamazoo, Michigan 49009

Phone: 269-372-1930

You may also contact us through the Contact Us page on our website.